Run The World was founded in Oakland, CA by Oakland natives Victor Sandifer and Demont Oliver. Run The World uses the power of apparel, experiences and technology to share narratives of Black history, Black culture and Black radical thought. Creating a way for the Black community and our allies to celebrate the Black experience. 

To improve the spiritual, social and intellectual condition of our community by creating products and experiences that educate, empower and inspire. 

If we can make consciousness cool, we the People will Run The World.

EC3 = Empowering through community, culture and consciousness